Khel Khel Mein's Pragya Jaiswal on Hindi-Telugu filmmakers not understanding content art after lockdown: 'Difficult to get audiences to theatres' - Exclusive

Khel Khel Mein actress Pragya Jaiswal spoke about the bad phase in the Hindi and Telugu movie industry has gone through, post-lockdown.
Pragya Jaiswal

MUMBAI : Content creation in Hindi films has changed drastically after the COVID-19 pandemic. The lockdown had kept audiences of films indoors for more than two years due to which their content consumption has changed. There have been many Hindi films that have flopped in recent times. Now, Pragya Jaiswal who will be seen in 'Khel Khel Mein' and is known for her work in South films, revealed about how Hindi and Telugu film directors are facing issues making good films.

During an exclusive interview with TellyChakkar, Pragya was asked if Hindi filmmakers are still in the dark when it came to understanding what'll work and what won't post lockdown. It's almost a lottery now, with even good films biting the dust at times. What does she think? Is it the same with the Telugu cinema, post-lockdown? The stunning actress replied, "I think, post lockdown, it is something every industry is facing. I think audiences have gotten so comfortable sitting at home and watching so many online platforms and with such a great variety of content, it is difficult to get them out, to come to a theatre".

The 'Akanda' actress further mentioned that the similar situation of content being affected post-lockdown has been taking place even in the south industry. "Nai, south mei bhi chal raha hai. Things have changed in every industry. It is not just Bollywood. You have to make good films for the audiences anywhere. Even in the South, until and unless you give them a good storyline, people will not come to the theatres. You can't just make anything".

Also read- Khel Khel Mein - A Rollercoaster Ride of Laughter, Drama & Loads of Fun releases on 6th September 2024 in theatres

Also read- Janhvi Kapoor knows how to scorch up social media with her sporty casual outfits - View pics

For more news from the world of Cinema, OTT and television, keep reading Tellychakkar.

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Submitted by Siddhi Chatterjee on Sat, 05/04/2024 - 17:52

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