MUMBAI: MUMBAI: In a world where creators often lean heavily into either high street trends or cultural nostalgia, Sakshi Keswani, better known as Being Suku, is proving that you can own both. With her Instagram feed serving as a visual diary of contrasts sleek, modern silhouettes and regal Indian ensembles, Sakshi is redefining what it means to be a style chameleon in today’s fashion landscape.
The Modern-Classic Balance
What makes Sakshi stand out is her ability to transition seamlessly between her contemporary wardrobe and her Indian attire:
In modern wear, she embraces clean cuts, elevated basics, and statement accessories that speak to a global fashion sensibility.
In Indian looks, like her rich burnt-orange monotone co-ord featuring a cape, bralette, and high-slit pencil skirt paired with pearl accents, she radiates the confidence of a modern Indian woman deeply connected to her roots.
Beyond the Clothes
Sakshi’s influence doesn’t stop at style. Winner of the Best Comedy Influencer award at the Impact Digital Influencer Awards 2024, she has built a digital presence rooted in authenticity, relatability, and creativity. From her beginnings as an art creator with Colour in My Blood to her viral comedic reels, her journey blends artistry and fashion into one compelling personal brand.
The Media’s New Darling
For fashion editors and lifestyle journalists, Sakshi Keswani offers a fresh editorial subject:
Visual Appeal: Instagram-ready looks perfect for “Get the Look” and “Style Inspiration” features.
Authentic Story: A small-town girl from Allahabad making waves on India’s biggest fashion stages without losing her cultural identity.
Cultural Relevance: A wardrobe that’s aspirational yet relatable, making her a natural fit for features in Pinkvilla, Elle, Grazia, Femina, and beyond.
About Sakshi Keswani
Sakshi Keswani (@beingsuku) is a multi-talented content creator, painter, and influencer who seamlessly blends modern chic and classic Indian fashion. With a growing digital footprint, award-winning content, and appearances on India’s leading fashion runways, she is one of the most exciting names to watch in the fashion-lifestyle space.
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