MUMBAI: Akshay Kumar recently landed in soup after he made an appearance in a pan masala brand commercial sharing the screen space with Ajay Devgn and Shah Rukh Khan. However, fans were quite disappointed and soon Akshay disassociated from the tobacco brand endorsement.

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Speaking about the controversy, Ajay Devgn told a news portal that endorsing something is a personal choice and that everyone is mature to make a decision for themselves.

“There are certain products which are harmful and there are others which aren’t. I would say it without naming it because I don’t want to promote it; I was doing elaichi. What I feel is more than advertisements, if certain things are so wrong, then they should not be sold,” Ajay asserted.

Meanwhile, Akshay took to his social media handle asking for a public apology. “I am sorry. I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi.”

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“With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause. The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return, I shall forever continue to ask for your love and wishes," the actor concluded.

Credit: ETimes