The world of web has definitely capitulated the industry and like how!
From biggies like Yash Raj Films to Ekta Kapoor venturing into the digital space, the entertainment business is definitely going the online way.
While at the launch of Star Plus’ Dil Hai Hindustani the digital medium found quite an importance.
From the host of the show, Jumbo Jutts (Read about them here) being YouTube sensation to contestants being found on the internet, it definitely proves that talent has found another avenue to venture into the mainstream.
When Tellychakkar.com asked judge Karan Johar if the online medium has opened gates to scout more talents, he readily agreed and shared, “I think digital is a very strong platform and I am glad that youngsters are getting so much of confidence to upload their videos and showcase it to the world. It’s a very positive change and I am supportive of the thought that it has indeed helped in talent scout. I too am open to discover people online to work with me.”
But the thought of moving the web way hasn’t yet excited the producer director as he mentioned, “At the moment I am not really keen. I think right now every one is trying to go the web series and short films way. I want to wait and see how the enterprise will work ahead. I hope people will build up a strong tower till then and I can climb it when the time is right.”
Dil Hai Hindustani, produced by Frames Production is a global musical extravaganza. Apart from Karan, Shekhar Ravjiani, Shamlami Kholgade and Badshah will be the judges. It will launch early next month.
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