MUMBAI: Celebs inhale design. They look delightful even in their PJs. Besides compelling us through their acting skills, the biggies of Bollywood have also ventured into the world of fashion. These actors have made it possible for their followers to drape a sari like Sushmita Sen or flaunt the boho style like Sonam K Ahuja.
These individual clothing lines not only turn out to be brand builders but also develop a niche for themselves in the market. Besides this, the clothing lines help the actors to brand themselves in the market and bring them one step closer to their followers.
Following the footsteps of superstars, our Gen Y star Varun Dhawan has joined the bandwagon. Varun Dhawan, who established himself in the industry with Student of the Year, has now turned into an entrepreneur by launching his clothing line Dhawan & Only.
With another one of Karan Johar’s prodigy launching an apparel brand that represents a youthful aura, TellyChakkar brings you celebs that have not only given us major fashion goals but have also created pathways for us to do like them...
Sonam Kapoor’s Rheson
It's a well-known fact that Sonam Kapoor is the fashionista of Bollywood. The Kapoor sisters came up with a fashion brand, Rheson. The name of the brand is an astute acronym utilizing parts of both of their names and is concentrated on making comfortable, beautiful and affordable clothes. The wide range of Rheson carries both casual and quirky day wear and a mix of western and Indo-western evening wear.
What do you think of Sonam Kapoor?
Salman Khan’s Being Human
Everybody knows about Salman Khan's philanthropy association Being Human. The one of a kind angle here is that the cash from the deals goes to charity. The brand offers a variety of designs like tees, coats, agreeable pants and denim. Being Human clothing has over 300 retail and 7 online selling points worldwide including 120 retail and 4 online selling points in India.
What do you think of Salman Khan?
Deepika Padukone’s All About you
In association with Myntra, Deepika Padukone launched her All About You clothing line. The label gives out Deepika’s peculiar style for an ideal woman. Right from pastel hues to floral prints, the line is a unique blend of modern contemporary pieces in a seamless monochromatic colour palette. Consisting of casual clothes and accessories, All About You focuses on Deepika’s love for comfortable, romantic, feminine and fun dressing.
HRX by Hrithik Roshan
An upscale and a wellness symbol, Hrithik Roshan launched the fitness and sportswear brand HRX. The brand is known to produce lightweight premium fabrics. Along with Exceed Entertainment, the clothing line is licensed to online shopping portal Myntra. The brand targets fitness buffs, providing smart designs.
What do you think of Hrithik Roshan?
Marque by Karan Johar
It is a given that Karan Johar’s take on fashion is an interesting mixture of styles inspired by high-street trends and haute-couture. Karan Johar teamed up with Vera Moda and launched its Marquee collection keeping up the latest trends in mind. It is a fashioner restricted release accumulation in Vero Moda which includes the most party wear dresses. Kangana Ranaut, too, joined the brand and lent her style sensibility to the clothing.
What do you think of Karan Johar?
Shahid Kapoor’s Skult
Shahid, who has had his fair share of fashion disasters, transposed from an average looking guy to one of the most stylish actors in the industry in no time. His fashion label, Skult which is a blend of Shahid and cult, promises its customers to be like him with his easy-to-wear-street-style-look. It is India’s first athleisure fashion brand.
What do you think of Shahid Kapoor?
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