Zee Café welcomes the new class of Bollywood sass on Starry Nights Gen Y

MUMBAI:  Wit is their first language, their energy is infectious! Unabashed and unstoppable - Bollywood’s Gen Y celebrities are all set to bring the biggest gossip from the industry! It’s time to hang out with this new class of Bollywood sass who are set to take the excitement level a notch higher with the latest season of Starry Nights Gen Y. Available with the Zee Prime English Pack, Zee Café is set to keep your FOMO at ease with this celebrity chat show like no other, starting March 08, 2020, Sundays at 10 PM. Hosted by the renowned critic and trade analyst Komal Nahta, the show features Gen Y superstars in the making in a candid conversation along with many other Bollywood celebrities.

 From the one born into royalty, Sara Ali Khan to the one who brings on the 'josh', The guy from the ‘gully’, Sidhhant Chaturvedi to the student on a roll, Ananya Pandey - the show features them all! Accompanied by their A-list mentors, Bollywood’s 20-something superstars are all set to unveil their unfiltered side in a chilled-out session of games and goss. With a round of bloopers that will give viewers an exciting sneak peek into the lives of these stars, the show kickstarts with an easy-breezy ‘Chill and Grill’ session that reveals unheard stories of the reel and real life of celebrities. The viewers will get to witness a hidden yet captivating side of celebrities in its YOLO segment where the young guns will answer a set of intriguing questions on relationships, work and mentors. Things get sassier with Witty leaks, as the audience will get a chance to witness the badass personality of their favorites unleashed.

 Speaking about the launch, Kartik Mahadev, Business Head, English Cluster, ZEEL, said, “At Zee Café, we are constantly innovating to appeal and connect with this generation of hyper-connected, internet savvy audience. With campaigns such as #ShakenAndStirred with Nawazuddin and #WhereIsMyChannel featuring Anaurag and Shivamani, we have successfully reimagined the tonality for the brand by addressing a more homogeneous audience and thereby truly moving the needle in the industry. Once again, with the new season of Starry Nights GEN Y, we are thrilled to present a fresh concept that will resonate with our viewers. Owing to this, we are extremely thrilled to have Hershey’s Kisses to support us as advertisers in our endeavour.”