Ishita Vyas is back again in an interesting avatar on television, this time in Playtime Creations’ Ruk Jaana Nahin on Star Plus. The actress will be seen essaying the role of Rubina who turns out to be the other woman in Sadanand Tiwari’s (Vijay Kumar) life. The character will be very impactful and important. When contacted, Ishita Vyas’ manager Vijay confirmed the news and said, “Yes, Ishita will be seen in Ruk Jaana Nahin. This is a challenging role and talks are presently on with the channel for the look, characterization and language.” The actress will start shooting from 29 July (2012). For the uninitiated, Ishita awaits the release of the flick Oh My God and is presently shooting for yet another movie titled Maryam. Keep watching this space for more updates.