MUMBAI: Winning millions of hearts in India and globally, ALTBalaji, one of the leading homegrown OTT platforms, armed with the biggest catalogue of Hindi originals is focusing on the emerging market. Poised to be a go-to destination for Hindi originals, the OTT platform has been receiving appreciation and accolades owing to its content, diversity and affordability. Adding to this list, White Paper International felicitated ALTBalaji as India's Most Admired Brand 2020 and recognized the front runner of content Czarina Ekta Kapoor and ALTBalaji's CEO-Nachiket Pantvaidya as Top 100 Inspirational Leaders of India. 

Undertaken by White Page International, a global consulting firm, Most Admired Brands & Leaders showcases the exhilarating journey of the elite brands across Asia and UK, annually for 2,000 brands. The research firm shortlists India's Top 100 most admired brands and most Inspirational Leaders for their exemplary achievements and immense contribution to the growth of the industry and the country. 

Sharing his thoughts, Nachiket Pantvaidya, CEO, ALTBalaji and Group COO, Balaji Telefilms said, "At ALTBalaji, our focus is towards improving customer retention, deeper audience-engagement, and building a robust library of original content. This honour is a testament that we are putting our efforts in the right direction while serving the Bharat audience with relatable, entertaining, captivating content at affordable pricing." 

ALTBalaji's strategy hosts multiple touchpoints to establish its positioning as OTT of the masses – Hindi Masaledaar Content for India and Hindi Speaking Diaspora. Available to stream at 0.80 paisa per day, ALTBalaji continues to maintain the price at Rs.300 for an annual subscription. Being the most economically priced video streaming player in the price-sensitive market has allowed ALTBalaji to expand and make extraordinary strides across the Hindi-speaking heartland.

With an extensive library of 68 Indian originals across genres that cater to all kinds of audiences, the shows at ALTBalaji are a mix of thriller, drama, romance, youth drama, horror, comedy, amongst others. For the upcoming season, ALTBalaji has an exciting pipeline, consisting of multiple shows such as Paurashpur, LSD, Class Of 2020 Season 2, Who's Your Daddy Season 2, Crashh, to name a few. Each of these new shows is high-octane dramas, which the audience can binge-watch through the festive season.