Sachin Tendulkar to feature on India's Prime Icon

There are two kinds of cricketers in the world – one: Sachin Tendulkar; two: everyone else! After months of chronicling the lives of extraordinary stalwarts from various walks of life, BIG CBS PRIME's India's Prime Icon, has narrowed down to the three final contenders who will vie for this prestigious title - the enigmatic superstar Amitabh Bachchan, the charismatic leader Narendra Modi and the man who is better known as the 'God of Cricket' - Sachin Tendulkar. This week, the spotlight focuses on the - the Master Blaster, Sachin Tendulkar – inarguably the best batsmen that the world has ever seen – a force to reckon! Sachin Ramesh Tendulkar was simply born to bat. A bowler's worst nightmare, Sachin Tendulkar has emerged as a source of inspiration to millions of Indians, exhorting them to rise above mediocrity. Such is the power of Tendulkar’s famed Jersey No. 10 that his 13 year old son, Arjun, has been selected in the U-14 cricket squad to take his father’s legacy to the next level. So will India choose the Little Master as its Prime Icon? The episode will air on 19 January, Saturday, at 9.30pm