Ashmit Patel and Madhura Naik shoot for PETA campaign

They were a hit pair on the show Bindass’ Superdude, and now, Ashmit Patel and Madhura Naik have ratcheted up their hotness and sizzle by posing in a new ad for People for the Ethical Treatment of Animals (PETA) India, just in time for Valentine's Day. Dressed in white attire with wings, so as to resemble birds, Ashmit and Madhura appear next to the words ''Cages Are Cruel, Superdudes: Let Birds Fly Free''. Their point? Birds were born to be free, so locking them in cages and denying them their freedom and the opportunity to fly is cruel. The compelling ad, made in association with Bindass, was shot by leading photographer Gaurav Sawn, and the stunning outfits were designed and styled by Urmi Daga and Hemal Ved. "We all want freedom, so does a bird – whether it's freedom of expression or the freedom to fly", says Ashmit. "People who let these beautiful creatures soar to the skies are truly the Superdudes." Madhura adds, "The sky is the only limit for these birds. We must let them fly more and rest less, just like a Superdude – and never, ever cage them". Way to go…folks!!!