SAB TV wins Creative Abby at Goafest 2013

It’s that time of the year when everyone from the world of Advertising and Marketing is headed towards Goa to attend the biggest conglomeration of Indian creative minds, Goafest 2013. This year SAB TV, India’s leading family comedy entertainment channel has reasons to celebrate. SAB TV’s adver-game, SABurbia Board Game, bagged the Silver in the category of Branded Content & Entertainment (Use or integration of experiential events). Moreover, with nominations in the categories of Newspapers and Magazines (Media) and Film (Media and Publications), the channel is jubilant. The man behind the success of the Channel, Anooj Kapoor shares why Goafest 2013 is special. “SAB TV has always strived to communicate the joy of togetherness in novel and different ways. The year 2012 has been a special year, where we endeavoured to increase audience engagement through alternate touch-points like SABurbia.com, SAB Dub and SAB Ke Comics internet and mobile apps, SABurbia board game and SAB Play augmented reality app. Getting recognition at a prestigious event like Goafest gives us confidence to continue to come up with innovative ways to entertain our audience – on television, as well as off it!” With its unique brand proposition SAB has made its mark in the viewer’s minds. Representing togetherness and fun, SAB’s programming ensures clean, healthy and light hearted entertainment for the entire family. Understanding the abundant need for fresh content, SAB entices the entire family to watch television together with its content and brand strategy.