Endemol India announces the remake of Malayalam Blockbuster, Traffic

The newly launched Eyedentity Motion Pictures, part of renowned television production house Endemol India, today announced the remake of Malayalam Blockbuster Traffic. This critically acclaimed emotional thriller boasts of an eclectic ensemble cast with Manoj Bajpai in the leading role. Traffic is slated to go into production in July and is scheduled for a 2013 release. Based on an inspiring true story, the plot of Traffic intertwines multiple stories around one particular incident bringing together five protagonists from diverse backgrounds and a series of events that change their destiny. This emotional thriller with a powerful narrative and a dramatic climax has been adapted in Hindi by Suresh Nair. Says Deepak Dhar, CEO Endemol India, “Our acquisition of Traffic heralds the advent of Eyedentity Motion Pictures in mainstream Bollywood cinema. At Endemol, we have always believed that if the content is strong, it will always find its audience and Traffic meets that criteria in every respect. As part of our move into a new phase of significant growth, we look forward to producing some great content for the silver screen.” “I strongly believe that the success of South Indian scripts lies in the characterization and storytelling. Traffic is an award winning example of this and it’s great that Endemol has decided to remake it for the Hindi audience. I am delighted to be a part of this movie which has a gripping narrative and emotional drama that revolves around the fate of the key characters,” said actor Manoj Bajpai. The movie also stars Parambrata (Kahaani fame) and Bengali superstar Prosenjit. Directed by Rajesh Pillai, Traffic took the Malayalam film industry by storm with its strong script and a fresh approach. The film received its highest adulation by winning the prestigious black lady for BEST FILM at the 59th Idea Filmfare Awards (South). The maverick director has been signed up to direct the Hindi remake as well. Eyedentity Motion Pictures will produce 3-4 films every year with an equal mix of scripts for both regional as well as mainstream Bollywood audiences.