MUMBAI: Esha Gupta recently revealed that she was sued for refusing to endorse skin whitening products. She said, It happened with a brand contract once and it was actually my fault and that of my ex-agency. We did not read the contract properly, which said whitening and not brightening products.

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Anushka Sharma, who is one of the biggest names in Bollywood, has several times stated that she will not endorse something that will promote racism and sexism.

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Actress Kangana Ranaut reportedly once refused a fairness cream endorsement for which was being offered of Rs 2 crore. She said that she has never understood the concept of fairness.

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Actor Randeep Hooda also refused to endorse fairness products several times. He says that doesn't understand the obsession behind fair skin.

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Balika Vadhu actress Avika Gor refused to endorse fairness creams and said that there was a time she did not like to see herself in the mirror.

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Ranbir Kapoor has also kept himself away from endorsing fairness creams. The heartthrob of Bollywood surely knows how to keep his fans happy.  

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Priyanka had initially endorsed fairness products, but later, she regretted it and decided to never promote such products.

Credit: BollywoodLife