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MUMBAI: Taarak Mehta Ka Ooltah Chashmah, a beloved sitcom that has been entertaining audiences across genders and age groups with its heartwarming stories and infectious humour, is all set to complete 15 glorious years on 28th July, this year. Launched back in 2008 on Sony SAB, the show has successfully bagged the title of one of the longest-running show on Indian television and features amongst the top 10 shows in the Hindi general entertainment category year on year. It has been spreading joy and laughter for a decade and a half and enthralling audiences with its memorable characters, witty dialogues, and endearing storyline. In addition to its massive fan base on television, the show also dominates the digital space with an overwhelming number of shares and discussions on a regular basis.
Produced by Asit Kumarr Modi, Taarak Mehta Ka Ooltah Chashmah is based on late Gujarati columnist/writer Taarak Mehta's Duniya Ne Undha Chashma and has set a benchmark for family-friendly entertainment in the Indian television industry. On its 15th anniversary, the entire team of Taarak Mehta Ka Ooltah Chashmah expresses their heartfelt gratitude to the viewers for their unwavering support and promises to continue spreading laughter and positivity in the years to come.
Comments:
Mr. N.P. Singh, CEO, Sony Pictures Networks India,
“Television is a canvas that allows us to paint stories that touch the hearts of millions. It’s our constant endeavour to create content that not only entertains but also leaves a lasting impact on our viewers. We believe in breaking barriers, defying conventions, and presenting unique concepts that resonate with diverse audiences. Together we strive to weave laughter, emotions, and relatability into every show, creating an unforgettable viewing experience. Our journey is fuelled by the love and support of our audience, and we remain committed to delivering joyful moments that unite families and spread smiles across the nation. On the occasion of Taarak Mehta Ka Ooltah Chashmah’s 15th anniversary, I congratulate the entire team and crew on this significant milestone.”
Neeraj Vyas, Business Head, Sony SAB
“At Sony SAB, we are dedicated to presenting stories that deeply touch the hearts of our viewers, evoking strong emotions. Our aim is to create relatable characters, that our viewers can resonate with and develop a genuine emotional connection with. Celebrating a momentous milestone, the 15-year journey of Taarak Mehta Ka Ooltah Chashmah has captured the hearts of many. The channel's focus remains on producing family-friendly content that appeals to audiences of all ages, showcasing our passion for quality storytelling. We want to be known for weaving stories like Taarak Mehta, which take viewers on an enjoyable ride while leaving a lasting impact.”
Asit Kumarr Modi, Producer of Taarak Mehta Ka Ooltah Chashmah
"When we began this endeavour 15 years ago, we never imagined the immense love and appreciation that would come our way. It feels like it was just yesterday that we started this incredible journey. To witness the love and acceptance of our viewers over the years has been nothing short of a blessing. Taarak Mehta Ka Ooltah Chashmah has not just been a show but a way of life for me. The show’s success lies in its ability to bring people together through laughter and to showcase the importance of relationships and values in today's fast-paced world."
About SONY SAB:
Launched in March 2005, SONY SAB is part of the network of television channels owned by Sony Pictures Networks India. Sony SAB evolved from its ‘Haste Raho’ tagline in 2017 to ‘Khushiyon Wali Feeling’ in 2019 to now being a channel that tells stories which resonate with the everyday lives of people. The reinvigorated Sony SAB is transitioning even more strongly to being a channel which is forward looking and approaches life’s problems with a lens of hope, offering diverse content, meaningful storytelling, and real emotions.
With an impressive line-up of fresh, progressive and value-driven content dealing with the real issues that people face in life, the stories tap into the aspirations of different generations in the family. Sony SAB is dedicated to promoting an enjoyable family-viewing experience and can truly define Sony SAB as the ‘living room brand’ with something to appeal to everyone in the family.
The current programming mix by Sony SAB includes daily shows like Dhruv Tara – Samay Sadi Se Pare, Dil Diyaan Gallaan, Alibaba – Ek Andaaz Andekha Chapter 2, Wagle Ki Duniya – Nayi Peedhi, Naye Kissey, Pushpa Impossible, Maddam Sir, Taarak Mehta Ka Ooltah Chashmah amongst others. Sony SAB is dedicated to strengthening its line-up of shows further to provide non-stop entertainment for its viewers.
Sony SAB is broadcasted in more than 44 million households in India and is present in more than 150 countries internationally, reaching over 25 million households.
About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks India):
Sony Pictures Networks India is the consumer-facing identity of Culver Max Entertainment Private Limited, which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan.
The Company has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; Sony MAX, India's premium Hindi movies and special events channel; Sony MAX 2, another Hindi movie channel showcasing great India Cinema; Sony MAX HD, a high definition Hindi movie channel airing premium quality films; Sony WAH, the Hindi movies channel for rural markets; Sony SAB and Sony SAB HD the family-oriented and values driven Hindi entertainment channels; Sony PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from its content library; Sony PIX and Sony PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; Sony YAY!, the kids entertainment channel; Sony Sports Network – Sony Sports Ten 1, Sony Sports Ten 1 HD, Sony Sports Ten 2, Sony Sports Ten 2 HD, Sony Sports Ten 3, Sony Sports Ten 3 HD; Sony Sports Ten 4, Sony Sports Ten 4 HD; Sony Sports Ten 5; Sony Sports Ten 5 HD; Sony Marathi, the Marathi general entertainment channel; Sony LIV - the digital entertainment VOD platform and Studio NEXT the independent production venture for original content and IPs for TV and digital media. The Company reaches out to over 700 million viewers in India and is available in 167 countries.
The Company is recognised as an employer of choice within and outside the media industry. It is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of the company’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
The Company is in its 28th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
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