MUMBAI: The fearless spirit of Prime Video’s latest film Agni has ignited hearts worldwide and its euphoria has been undeniable. Joining this fanfare, the iconic dairy brand Amul too paid tribute in its signature “utterly butterly” style! Amul showcased their latest topical, giving a fiery shoutout to the blockbuster film that’s got everyone talking. The quirky poster read, “Yeh Aag se Aage Badhte Hai,” accompanied by the tagline, Amul: Hot Seller. In the caption, they added, “#Amul Topical: AGNI… the blockbuster film about our brave, fearless firemen!”
The film, featuring powerhouse performances from Pratik Gandhi, Divyenndu, Saiyami Kher, Sai Tamhankar, Jitendra Joshi, Udit Arora, and Kabir Shah, has become the toast of the town for its gripping storytelling and emotional depth. Looks like Agni is blazing its way not just into hearts but onto buttery toast too!
Agni marks India’s first cinematic portrayal of the life and heroism of firefighters, serving as a tribute to their fearless spirit, honour, and sacrifices. Set against the backdrop of a city plagued by a mysterious series of fires, the film follows Vitthal and Samit as they reluctantly join forces to uncover the source of the escalating crisis. Through its gripping narrative and emotionally charged moments, Agni not only delves into Vitthal's personal battle for respect within his community and family but also showcases the dramatic stakes of firefighting.
An Excel Entertainment production, the film is written and directed by National Award-winning filmmaker Rahul Dholakia. Agni is now available exclusively on Prime Video in India and over 240 countries and territories worldwide.
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