MUMBAI: One of India’s most celebrated actors and filmmakers, Ajay Devgn has consistently demonstrated entrepreneurial foresight by investing in production, VFX, and cutting-edge content ventures that push the boundaries of cinema and entertainment. Always adapting to evolving trends, Ajay Devgn and Danish Devgn recently launched their AI firm, Prismix. Now, in a move to make waves in the digital space, the duo has announced Lens Vault Studios (LVS), a venture set to redefine how stories are created, experienced and shared in the digital era.
With state-of-the-art studios, a technology-first mindset, and a bold creator-driven vision, Lens Vault Studios (LVS) is reimagining how stories are built for impact. From films and OTT originals to branded content, gamified experiences, and global co-productions, LVS aims to shape a new era of IP-driven storytelling that fuses creativity with technology.
LVS will be led by Chairman Ajay Devgn and Founder & CEO Danish Devgn, steering the company toward becoming one of India’s most forward-looking new media powerhouses.
Ajay Devgn’s Vision: A Studio for the Next Generation
Ajay Devgn, beyond being a cinematic icon, has built a legacy of innovation at the intersection of content and technology. As Chairman, his vision for Lens Vault Studios is clear, “We are building a creative ecosystem within LVS where original ideas are nurtured and new forms of storytelling are realised using world-class technology. Our goal is to set a new benchmark for Indian media on the global stage, an environment that empowers creators and leverages next-generation tools to bring stories to life at a scale never seen before.”. He envisions LVS as a centre of excellence for animation, VFX, and AI-powered content, establishing India as a hub for global-quality production and original intellectual properties.
Danish Devgn: Championing Original IP and Innovation
Danish Devgn, a producer and creative entrepreneur, drives the studio’s mission to blend originality with technology. For him, intellectual property is more than content, it is the DNA of culture and commerce, “At LVS, originality is our currency and intelligence is our engine. We build stories the way innovators build technology—scalable, adaptive, and timeless. From live-action and animation to immersive AR/VR worlds, our goal is to craft IP’s that resonate globally while staying deeply rooted and close to emotions.”. Under his leadership, the studio is developing a selective yet future-ready slate across fiction, non-fiction, lifestyle, branded content, interactive formats, and immersive storytelling.
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