MUMBAI: Global Peace Honours 2025 an initiative by the Divyaj Foundation under the leadership of Amruta Fadnavis delivered one of the year’s most compelling examples of purpose-driven experiential communication, as the Gateway of India lit up in a powerful tribute to the heroes of the 26/11 attacks and the families of victims of the Pahalgam attacks.
Held on November 22nd, the large-scale public event drew widespread attention not only for its emotional resonance but also for its ambitious creative vision positioning it as a significant case study for professionals across advertising, marketing, and creative industries.
The event’s creative and experiential design was led by Jio Creative Labs, which transformed the Gateway of India, an emotionally significant national landmark into a glowing beacon of unity through a lantern-lit tribute that illuminated the Mumbai skyline. At the heart of the initiative was a simple yet profound purpose: ensuring that the courage and sacrifice of India’s martyrs continue to be honoured and remembered.
Reflecting on the conceptualisation, Aditya Bhat, Head of Jio Creative Labs, said, “Our vision was to create an experience that would emotionally move the nation. The Gateway of India carries deep symbolism, and we wanted to reimagine it as a space of hope and collective remembrance. Every creative choice, from the tribute narrative to the visual language to the scripting was crafted to feel authentic, immersive and universally resonant.”
The ceremony brought together some of the country’s most influential cultural figures. Along with the Deputy CM Eknath Shinde, CM Devendra Fadnavis & his wife and founder of Divyaj Foundation, Amruta Fadnavis, dignitaries from the Ambani family - Mukesh Ambani, Nita Ambani, Anant Ambani and Radhika Merchant were present. Shah Rukh Khan took centre stage in a special tribute segment honouring India’s brave hearts, while Vikrant Massey hosted the evening. Tiger Shroff performed a dedicated tribute in the form of a performance, and personalities including Ranveer Singh, Farhan Akhtar and Shankar Mahadevan with his sons joined dignitaries and citizens in paying homage.
The awards presented during the event recognised exceptional courage and selfless service, including two special honours: National Valour Honour and Leadership Honour celebrating individuals whose contributions have made a significant impact on the nation.
From a marketing and communications standpoint, Global Peace Honours 2025 stands out as a powerful demonstration of how storytelling, symbolism and public emotion can be woven together to create cultural moments that resonate far beyond the event itself.
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