MUMBAI: Star Plus is always known to come out with some innovative as well as spiritual content for the audiences. Recently the channel has announced Gita Mahotsav: Tulsi Ke Saath, a three-episode cultural special airing from December 1 to 3, 2025, at 6:30 PM. Timed with Gita Jayanti, the episodes mark a significant moment in India’s expanding creative economy, offering a contemporary interpretation of the Bhagavad Gita through one of Indian television’s most iconic characters, Tulsi Virani, portrayed by Smriti Irani.
Tulsi Virani, long regarded as one of India’s most trusted and culturally rooted fictional figures, brings deep emotional resonance and cross-generational appeal to the project. Her enduring popularity has often extended beyond the television screen; a memorable instance was when Bill Gates greeted Tulsi with “Jai Shri Krishna” during a Kyunki Saas Bhi Kabhi Bahu Thi Season Two integration, a moment widely seen as a proof to the character’s global cultural imprint and India’s growing soft power.
Speaking about reprising her role, Smriti Irani described the experience, saying,“Returning as Tulsi for Gita Mahotsav has been both grounding and creatively enriching. India’s cultural and creative economy is witnessing a powerful resurgence, with audiences especially the young—seeking stories that offer meaning, introspection, and emotional clarity. The Bhagavad Gita remains one of our greatest sources of wisdom, and interpreting its teachings for a new generation has been an honour. I hope viewers find the same strength and purpose in these episodes that I did while bringing them to life.” as she expressed her hope that viewers will find strength and purpose in the episodes.
Gita Mahotsav: Tulsi Ki Sang blends traditional philosophy with modern storytelling, reflecting India’s evolving relationship with identity, spirituality, and media. The series also underscores the rise of India’s spiritual economy, powered by media innovation, creator communities, and digitally driven cultural engagement, which is rapidly emerging as a commercially significant sector.
Star Plus, one of India’s leading Hindi general entertainment channels, continues to strengthen its legacy of culturally resonant storytelling with this new special, staying true to its tagline: Rishta Wahi, Baat Nayi.
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