MTV announces world's largest Bollywood dance music festival

This November put on your dancing shoes and get ready for India’s first Bollywood Dance Music festival. MTV with its revolutionary music experiments and this time it brings together the two most popular sounds in India, Bollywood and Electronic Dance Music (EDM) to create a dance music festival for the young generation. The festival which will take place in a major metro will see live performances from some of the biggest names in India, with singers teaming up with the top Bollywood DJ’s. A super hot line up featuring the Badshah of Bollywood music, Mika Singh who will set the tempo for the night along with the latest Bollywood music sensation, YoYo Honey Singh who has belted out back to back mega hits will deliver electrifying performances and provide endless entertainment to the audiences. Adding to the global flavour of Bollywood, comes in UK chart topper Hard Kaur, with her trademark hip hop based tunes and other hottest young talents like Benny Dayal, Shalmali Kholgade, Neeti Mohan, Shibani Kashyap and many more. These artists will collaborate with our favourite DJs like DJ Aqeel, Chetas, NYK, Khushi and together they will keep the crowd grooving to the Bollywood beats on the dance floor. The festival has been conceptualised by LIVE Viacom18, a subdivision under Integrated Network Solutions in Partnership with Cineyug Entertainment Pvt Ltd. World class production with cutting edge audio visual technology promises to deliver an electrifying experience and power packed entertainment to the crowd. With extensive promotion through MTV assets across platforms such as the television channel along with its digital arm which reaches out to over 30 million people on a regular basis, this is all set to capture India’s hunger for new sounds and live music festivals. Further, to its advantage, this event will be promoted extensively across the Viacom18 network. Aditya Swamy, EVP & Business Head, MTV India says, “We are excited about bringing a new sound to our music scene. Whenever we have curated these experiments, our fans have come back asking for more. And fans want the experience… to feel, to see, to participate. Its initiatives like this that gives us the music leadership that we are constantly driving. Bringing Bollywood and EDM together in a festival format is going to create an energy like never before” Commenting on the launch of the Festival, Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd. said, “We are very excited about introducing a festival of this kind. While Bollywood music is an eternal favourite for most of us, EDM has been gaining vast popularity. It will be an interesting mix for the Indian audience to witness a fusion of these genres. With a pioneering concept like this, we are looking forward to set a new music trend in the country.” Adding to this, Mohomed Morani, MD, Cineyug Entertainment Pvt. Ltd says, “We are excited to partner with LIVE Viacom18 on a property this unique and first of its kind in the world. The impressive constellation of performers and DJs who will be performing at the festival are some of the best in their respective genres. This festival is sure to be a positive boost in elevating the profile of the Indian music Industry and setting a new genre of music worldwide.” To know more about this exciting dance festival, you have will have to wait a little longer!