Sonakshi Sinha's baffling double promotion

With R....Rajkumar just around the corner Prabhu Dheva has a lot to be concerned about. Not the least of his worries is his leading lady Sonakshi Sinha’s double whammy on two Fridays which has the audiences thoroughly confused. Not only do Tigmanshu Dhulia’s Bullett Raja and Prabhu Dheva’s R...Rajkumar release on two Friday they also feature the same leading and wear a visually similar look. Sonakshi has been struggling to keep the promotional pitch for both films different from one another. But the overlapping has done its damage. Her comments on the two films are interchangeable. Prabhu Dheva is quick to defend his favourite heroine. “Sonakshi has been doing her best. It isn’t her fault if two of her films are being released in two weeks. And how can the promotion of the two films overlap when she has Saif by her side in the events for one film and Shahid in the other?” The coming week, Sonakshi will apparently devote entirely to promoting R... Rajkumar. It’s been an underwhelming year what with Lootera under-performing at the box office, Once Upon A Time In Mumbai Dobaara proving a flop. God knows she needs a hit as much as Shahid. Apparently Shahid personally requested Sonakshi to set aside the coming week to promoting R... Rajkumar with him. Says a source, “With Saif out of the country, Sonakshi is free to promote R... Rajkumar with Shahid. Unlike Saif, Shahid has been singing her praises to anyone who cares to listen.”