Guneet Monga on YRF board as advisor on international strategy

In a new and unprecedented development, Yash Raj Films has brought on board Guneet Monga (producer of The Lunchbox) as its advisor on the international strategy for Kanu Behl’s Titli that is currently in post-production. She will assist the international sales, promotion and festival strategies for Titli, starting in Sundance and Berlin. Co-produced by Dibakar Banerjee, the film revolves around the volatile relationship between two brothers-one of whom runs away from home to escape his oppressive family, but turns to a life of crime. Moreover, it is a departure from YRF’s usual big-budget event films. In development since more than two years, the script for Titli was selected for Film Bazaar’s Screenwriter’s Lab in 2012 and won the post-production award at Film Bazaar’s Work-In-Progress Lab in 2013. Said Monga, “Titli is a very strong film and I’m thrilled to be part of the team assisting in the international approach moving forward. It only strengthens our belief that as a filmmaking nation our stories and films are reaching out to a wider audience and are being accepted. The film is a really powerful movie from Kanu Behl. It took us the last five years to be able to create the right platform and interest for the new wave hitting Indian cinema internationally. With Titli, I hope to take it forward.” Commented Avtar Panesar, YRF’s vice president, international operations, “We are delighted to have Guneet on Titli that will explore a wider audience beyond the Indian diaspora. Her expertise with her films internationally, coupled with YRF’s distribution networks of over 50 international territories across the globe, will ensure that the film breaks further ground.”