Colors launches Meri Aashiqui Tum Se Hi

What’s worse than knowing you want someone, besides knowing you can never have them? Have you ever been hopelessly in love with someone who never reciprocates your feelings in the same way? Nothing hurts more than love not reciprocated. Colors together with Ekta Kapoor’s Balaji Telefilms is all set to present Meri Aashiqui Tum Se Hi that addresses the anguish of one-sided love, narrated from the male protagonist’s point of view. Set in present-day Mumbai, the show narrates the story of close friends Ranveer and Ishaani, and talks about the thin line of difference between true friendship, loyalty and unending love. Through its affable characters, Meri Aashiqui Tum Se Hi showcases the values of a big fat Gujarati family and will premiere on Colors on Tuesday, 24 June, 2014 and will air every Monday to Friday at 10.00PM. Speaking about the show, Prashant Bhatt, Weekday Programming Head – Colors, said, “With Meri Aashiqui Tum Se Hi, we are looking forward to extending the love story offerings on Colors that will take the audiences on a whirlwind journey of every emotion associated with friendship and unrequited love. We are happy to collaborate with Ekta Kapoor yet again to put forth a refreshing and unexplored love story. We hope our viewers will revel in this avant-garde story presented to them from the male protagonist’s point of view.” Emphasizing the thought “Even love unreturned has its rainbow” the show vividly traces the journey of Ranveer (Shakti Arora) whose amorous friendship with Ishaani (Radhika Madan) becomes a painful point in his life, as he finds himself unable to confess his undying love for her. Coming from a humble background, Ranveer often finds himself caught between loyalty and love, where unfortunately for him, loyalty takes the front seat. However Ranveer is neither obsessive nor depressed, he conditions his love to a friendship that could carry on forever, with no hope of ever being loved back. Ishaani is a simple girl who believes in love and commitment but is unaware of his affection and hence does not reciprocate Ranveer’s feelings towards her. To her, Ranveer is a best friend, in whom she can confide her secrets and discuss anything under the sun. Speaking about show, Ekta Kapoor from Balaji Telefilms said, “The USP of the show is the emotional journey that the audiences will trace with Ranveer, as his feelings for Ishaani pull at their heartstrings and resonate the empathy that comes with a love that can never be his. Every actor in the show has been carefully chosen for the character they will be portraying, making them the perfect fit as they play crucial roles in taking the storyline forward. Our characters are relatable and if viewers are able to feel the pain that Ranveer feels every time his heart breaks a little more, it will be an ultimate win for us.” Commenting on his role, Shakti Arora aka Ranveer, said, “For Ranveer, his life revolves around Ishaani. He has been in love with her for as long as he can remember, but he is also conscious of the fact that his feelings will never be reciprocated. Getting into the skin of Ranveer’s character was extremely difficult for me because expression of emotion is very important to me. I hope audiences do enjoy my portrayal of a silent lover whose single aim in life is to ensure that Ishaani is happy.” Speaking about her television debut, Radhika Madan aka Ishaani, said, “I always aspired to be a choreographer…acting was never on the cards. However, now that I am making my television debut with Meri Aashiqui Tum Se Hi under the expert guidance of Ekta Kapoor and the Colors creative team, I feel elated yet anxious at the same time! Ishaani is the perfect Indian girl who believes in love and all the good things in life and I am working really hard to get into the mould of her character. The experience shooting for the show has been incredible so far and I hope that audiences support me as I venture into this new and unknown world of acting.” Supporting the lead pair of Shakti Arora and Radhika Madan will be a powerful star studded cast which includes veteran actor Sarita Joshi as Ishaani’s tyrant grandmother together with Gauri Pradhan-Tejwani who is making a comeback on television after a gap of five and a half years with this show as Falguni. Gauri Pradhan-Tejwani will be seen in a brand new avatar as Ishaani’s mother. Completing the picture-perfect family portrait, will be popular theatre actor Prithvi Sankala as Ishaani’s father along with talented actor-writer Shahab Khan as Ranveer’s father, amongst others.