The show is titled <em> Mission Ustaad</em> but its primary mission isn't to unearth the next singing sensation(s) but to create social awareness. Back in 2000, the Indian government had pledged to eradicate poverty, illiteracy, child mortality by the year 2015. The United Nations had bracketed such problems under the 8 Millennium Development Goals (MDGs). Seven years have passed and the nation hasn't even reached halfway in realising these goals.