How can one's physical appearance determine their worth? It's this thought that made Geetika Vidya Ohlyan give her nod to Tera Kya Hoga Lovely. Telling the story of Ileana D'Cruz's character who is turned down by prospective grooms because of her dusky skin, Balwinder Singh Janjua's directorial venture questions society's bias towards fair skin and the issue of dowry system.

The film is currently on floors where the cast is shooting for it and it is being directed by Balwinder Singh Janjua. Now, actor Shruti Ulfat, who changed her name to Shruti Panwar has been roped in for the film and is said to be playing an important role too.