Looks like the silver screen can't do without it's telly sis. This time there's another cross promotion happening; the latest one to promote a film on the telly. In an attempt to promote the forthcoming Amitabh Bachchan-Sharmila Tagore starrer, <em>Viruddh</em>, Star Plus is running an unique contest, <em>Viruddh-talaash ek adarsh jodi kii</em>…designed specially for the senior citizens of this country who have faced many a battles in life with grace and courage.