The press is almost irreverential with him. The mandatory ji is always missing. They just call him Shah Rukh. And this speaks of the love they have for him. He almost always has the press eating out of his hands. The articulate, witty, intelligent SRK gives brilliant copy and is a journalist’s delight. Arguably SRK is the true King of Entertainment.

Star TV (India) CEO, Sameer Nair has been touted as one of the best programming brains of our country. Much of the credit for Star's ruling position can be attributed to him. He created history on Indian television with Kaun Banega Crorepati (KBC) and other innovative and distinctive daily soap operas, thus being a trendsetter. Six years back after convincing none other than the badshah of Bollywood, Amitabh Bachchan for KBC, now it's King Khan, Shahrukh who has been brought in to handle the reins of this big ticket show.