Zee TV's mega launch <em>Sinndoor - Tere Naam Ka</em> will launch on 21 March. Sinndoor is a daily serial about Vedika, played by Gurdip Kohli, who has the phobia of the traditional auspicious symbol of sinndoor. The serial deals with her marriage to a sane man. So will it remind the audience of <em>Koshish Ek Aasha</em>? "In <em>Koshish</em>.., the sane girl was trapped in the marriage, but in Sinndoor.., the sane husband and his family feel trapped," explains co-producer of the serial, Jay Mehta. He expects to pull crowds in the pre-primetime zone with this serial.