Everyone at the premiere of Gauri Shinde’s English Vinglish was gifted a box of <em>laddoos</em>. Some stars (we won’t name them) were even seen secretly tucking into the yummy box. After <em>Barfi</em> it’s <em>laddoo</em>. Looks like the <em>mithai</em> business in India never had it so good. Just a few back Anurag Basu’s film <em>Barfi</em> saw an escalation in the popularity of the sweetmeat by the name. Now it’s <em>laddoos</em>.