Max has previously been a part of TV serials like Anupamaa and Dhruv Tara. Other than that, he has also been a part of projects like Khudiram, Gandhi, Ish Qe Nadaan, Sam Bahadur, Apahran, and Taboo.

Remember Mandira Bedi, from <em>Extraaa Innings?</em> Guess what, she is going to be accompanied by Virendra Sehwag! Yes we are talking about Max's new brand ambassador, who is none other than the master blaster himelf. Mandira Bedi is delighted to have Sehwag accompanying her, "It's lovely to see a person like Sehwag being the brand representative as Max and Sehwag are synonymous. For, one epitomizes passion for cricket and the other zeal for films. And no one could have done justice to this except the man himself."

Max's Current Bollywood is back with more gossip and fun. The show will introduce new anchored by segments like <em>Ekdum Current, Bollywood Dil Se, Current Feature, On Location, Aaj ki Dhun, Advance Booking</em> and <em>Current Event</em>. The show initially a half hour weekly will now be aired across the day on Max one segment at a time between movies to give viewers a more complete movie entertainment experience with all the trappings of Bollywood glamour gossip and news. These segments will run from Fridays to Thursdays, and will be refreshed weekly.

The reactions you get when you do something for the first time are always more loud. This time, my clothes didn't throw up any surprises, says the lady in her first interview after returning from the UK The Champions trophy is over. The noodle straps are gone. Mandy is back to where she belonged. RaMa (Ra=Raj, Ma=Mandira) bungalow is a place of bustling activity as I am led in to her drawing room. While her housekeeper informs "memsaab thodi der me haazir hongi", I sip on a cold drink. It's a hot afternoon and he puts on the air-conditioner.