The controversy related to the TAM ratings continues to heat up after the NDTV group imposed a billion dollar lawsuit on TAM, Nielsen. <em>Tellychakkar.com</em> had recently talked to the producers of television industry to know their point of view on the whole fiasco. And now we take the same discussion ahead and talk to few of the popular actors from the TV industry.

What is TAM (Television Audience Measurement) and how does it actually work? - This is a question that every one of us has had in our mind, but had never set out to get answers!! Just imagine this situation – around 8000-10000 sample homes dictate the fate of every television show on every Wednesday, and this happens in a country like India wherein the television viewing population has increased manifold with the passing of time.