<a href=http://www.tellychakkar.com/behind-lens/writer-has-put-200-cent-effort-get-100-cent-success-rajesh-joshi>Rajesh Joshi</a>, fondly known as Raju Bhai in the television industry has been associated with many successful shows of Balaji Telefilms starting from <em>Kyunki Saas Bhi Kabhi Bahu Thi, Kasautii Zindagi Kay, Kkusum, Bandini, Tere Liye, Pavitra Rishta</em> and <em>Parichay</em>.