Social Media and Digital Platform have become the most powerful tools to promote any show but then there is MTV known for its innovative, vibrant and out of the box ideas to get their shows and properties into limelight. <em>MTV Reality Stars</em> is a youth centric show, thus keeping this in mind a marketing initiative by MTV has been rolled out.

Shakuntalam Telefilms’ Sapne Suhane Ladakpan Ke is the number one show on Zee TV at the moment however; the makers are planning to touch greater heights. As seen in the promos airing on MTV, Shakuntalam is making a fiction show titled <em>Reality Stars</em> for the channel. The serial is a story of four friends, Zameer Akhtar (being played by Nikhil Sabharwal), Krish being enacted by Gurpreet Saini, Tania by Simer Motiani and Kuldeep Sodhi being portrayed by Rajeev Verma. The four friends stay together and their lives are affected by reality shows in some way or the other.