It’s that time of the year when everyone from the world of Advertising and Marketing is headed towards Goa to attend the biggest conglomeration of Indian creative minds, Goafest 2013. This year SAB TV, India’s leading family comedy entertainment channel has reasons to celebrate. SAB TV’s adver-game, SABurbia Board Game, bagged the Silver in the category of Branded Content & Entertainment (Use or integration of experiential events). Moreover, with nominations in the categories of Newspapers and Magazines (Media) and Film (Media and Publications), the channel is jubilant.

Holi has proved to be very happy for SAB. Sab hits 159 GRPs in the Holi week riding on its ever growing line up of strong comedy shows and the specially created SAB Ki Holi event for its viewers. As per previous weeks TAM ratings (week 13), SAB TV’s landmark shows Chidiya Ghar and Balveer have proficiently sustained their position at 1.9 & 1.4 TVRs respectively. The channels flagship shows Taarak Mehta Ka Ooltah Chashmah continues to entertain the viewers and achieve new milestones with 3.8 TVRs and is amongst the top rated show in the country.