Thamizh is not only a language but also a way of life for every Thamizhian. Vijay TV in its efforts to promote the language Thamizh presents <em> ‘Aachi Thamizh Pechu Engal Moochu’,</em> the first ever search for the best Thamizh orator in Tamilnadu. Speaking about the program, Mr.K.Sriram, Head Vijay TV says, “The programme is our way of thanking and respecting our language Tamil and the great scholars who were and are associated with it and this program in a small way would promote the art of speaking in good Tamil”.