What is TAM (Television Audience Measurement) and how does it actually work? - This is a question that every one of us has had in our mind, but had never set out to get answers!! Just imagine this situation – around 8000-10000 sample homes dictate the fate of every television show on every Wednesday, and this happens in a country like India wherein the television viewing population has increased manifold with the passing of time.
Submitted by
TellychakkarTeam
on
Mon, 08/06/2012 - 19:24