Already garnering buzz for its innovative first look and colourful posters, the muhurat shot of UTV Motion Pictures and Vashu Bhagnani’s Puja Entertainment India Ltd’s Sajid Khan-helmed film <em>Himmatwala</em>, set to be an ode to the original made in the 80s, has set a new record altogether in the Indian Film Industry today. The team streamed the muhurat Shot live on Youtube all the way from the Hyderabad-based Ramoji Studios. This is the first time for any film in B-town that the audience is involved with the movie right from its first shot by means of a live digital telecast.

The first trailer for Heroine has garnered more than 2 million views since its launch on YouTube. The trailer was launched on 25 July on TV and the internet. Said director Madhur Bhandarkar, “I am overwhelmed by the great response the promo has got. This is just the beginning.” Heroine tells the story of Mahi Arora, played by Kapoor, and depicts the highs and lows in an actress's career.