MUMBAI: With the shutdown of theatres and shoots of television shows stalled across the country especially during the lockdown period, the audience started finding solace in the OTT platforms. Naturally, the digital shows, in no time, became the best form of entertainment for people, and the platforms, too, are ensuring that the audience is spoilt for choice. ALTBalaji – India’s leading homegrown OTT giant has certainly established itself as one of the biggest and successful platforms providing wholesome entertainment.
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Interestingly, what truly worked in ALTBalaji’s favour is the increasing internet users interested in content-on-demand and also a lot of television audience who got hooked on to their slate of entertaining and awe-striking shows including ‘Mentalhood’, ‘Kehne Ko Humsafar Hain 3’, ‘Baarish 2’ and ‘Who’s Your Daddy?’ among others bestowed upon them during the lockdown.
Elevating the mood during these testing times, these shows have added to smiles all over the country and made a lasting impact on everyone’s mind. Not just that, these successful shows also resulted in the tremendous increase in the viewership and subscribers, what with ALTBalaji, and the makers laughing all the way to the bank! Interestingly, the humongous craze and viewership for these shows were certainly four to five times more than the other shows available on the other OTT platforms.
With a library of more than 60+ originals, ALTBalaji is keeping up with its promise of delivering engrossing content and entertainment during this lockdown with different kinds of shows. It has provided the audience a wholesome entertainment with several binge-watch worthy shows that have really cut the clutter of thriller shows on OTT. With the increase in subscription and new audience coming in, the OTT platform also started exploring its wide array of content. This also increased the average time spent on the app by the viewers.
SOURCE – INDIA FORUMS
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