Aparshakti Khurana becomes a social media buzzmaker with his interactive Instagram Lives amidst the lockdown

MUMBAI: Bollywood actor Aparshakti Khurana is someone who sure knows how to make headlines and at the same time keep his followers happy. Ever since the quarantine started, the actor has been trying new things. Few weeks ago, Aparshakti had started a musical antakshari which saw many other actors and singers continuing the musical chain by singing songs in this musical chain. With the lockdown being extended until May 3, Aparshakti has been spending his time working on interesting collaborations and interacting with his followers. Taking a note of everything he’s upto, it can easily be said that Apar has been the busiest actor during this lockdown.

The multi-talented actor has been constantly interacting with media and followers through Instagram Live and it’s impressive how his sessions have received the maximum social media traction in comparison to any other movie star. Khurana is winning hearts with his 360° degree approach where has interacted with artists and portals from several beats – right from fashion, sports to music. Apart from this, he has been taking video narrations and reading scripts for his future projects. He also seems to have found a new unique way to continue the musicals with a special series called #InstaMusic where he shares videos of him singing classic hits – both from the retro and new era.

Getting inspired from Aparshakti during the lockdown is actress Sanya Malhotra who’s connected with him through social media. Talking about his presence on digital, Sanya says, 'In the current situation, Aparshakti is really helping spread a lot of awareness and positivity.'

Meanwhile, Khurana also seems to have found a huge fan in Panipat actor, Arjun Kapoor who always makes sure to join the former in his Instagram Lives and often drops comments like, ‘Paaji you’re so lively‘ and lovingly calls him, ‘Aparshakti Live Khurana‘.

Sweet, isn’t it?!

Seeing Aparshakti’s increasing visibility on digital platforms, brands are leaving no opportunity to approach him for great content. Currently trending at number 1 on social media, he has been successful in spreading the message of positivity and at the same time keeping his followers extremely entertained. For the unversed, he recently even featured in a special Lockdown Anthem video alongside various Youtubers including Dhruv Sehgal, Ayush Mehra, and Barkha Singh, among others, which aims at conveying the message that we’re all in this together.

With Aparshakti Khurana changing the social media game all together, we cannot wait to see everything he has in store for each one of us!

SOURCE – THE DIGITAL HASH