MUMBAI: Hindi content consumption has grown a record 94 per cent year-on-year compared to just 19 per cent for English content. Hindi dubbed masala movies are the taste of the season, making it one of the most watched movie content along with Bollywood movies on Hindi movie TV channels and digital platforms.
To celebrate the millions of dubbed movie fans in the Hindi heartland of India, here comes Dollywood Play- ‘Ab Sab Dub’.
As the name suggests, Dollywood Play is a dedicated OTT platform for watching Hindi dubbed South Indian & Hollywood movies across a wide range of genres like Action, Adventure, Thriller, Horror, Comedy, Love, Drama and 18+.
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Users can now easily download the android, iOS app or visit www.dollywoodplay.com to watch hundreds of well curated videos available as Full Movies, Mini Movies (20 minutes’ versions of full length movies), Clips (Comedy, Action & Hot scenes), Music Videos (item numbers).
In a cluttered market of Hindi dubbed South Indian movies on many digital platforms, where content discovery is key, consumers get confused because the same movies are available in multiple formats and under wrong names with misleading posters, landing them to play a movie only to find that they have seen that. This irritates the users.
Dollywood Play brings the much-needed relief by making it easier for Hindi dubbed movie lovers to discover their favourite content. Dollywood Play curates the desired content and makes it available for you on its OTT platform with user friendly features; user interface in two languages; Hindi and English, movies with correct titles and story synopsis, download to watch offline later, mark your favourite videos, filters for personalised search across genres, spot-on-recommendations, timely alerts and notifications.
Essentially, the platform is designed to cater to its subscribers as opposed to putting them off with features and functionalities that are irrelevant to them.
WAMINDIA (Wide Angle Media Pvt. Ltd.), one of the leading content distribution companies in India and Digital Convergence Technologies & dcafé India Pvt. Ltd are a leading video streaming & OTT product company have joined hands to form ‘Dollywood Digitainment’ to launch their video streaming platform “Dollywood Play”- AB SAB DUB.
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