MUMBAI: With more than 25.4 million and counting mentions of the #ImColdMakeup, the seasonal makeup trend is inspired by the chilly winter days when your face is naturally flushed due to the cold weather and winds.

The winter season comes with its set of challenges with skincare and that is something that one needs to pay attention on or it could lead to problem like dry skin. Coincidentally, it also happens to be during the festive season and that means that people want to look their best.

In contrast to the cold weather, social media is being set ablaze with the "I'm cold" trend, a winter makeup look that's taken the world by storm. The best part is that stepping out in the bone-chilling breeze is not required to get that flustered look.

The "I'm cold" makeup is all about enhancing this natural flush on the face, giving a look that would resemble the one one would have when they are outdoors doing activities like skiing or sledding on days when the temperature is sub-zero.

To get this trend right, Plabita Sharma, head of training, The Body Shop, lists some steps for laying the foundation i.e prepping up the skin, and Aashriya Sharma, brand manager, Swiss Beauty, further explains the steps for setting the makeup right for this look:

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1. Basic CTM
So, the basic routine of CTM (Cleanse, Tone, Moisturise) is a must. Wash the face with a facewash best suited for the skin type and tone it with a toner of one's choice. A toner brings the skin back to its natural acidic state, sweeping impurities away and helping the skin absorb the skincare products. The next and most important step is to moisturize. A daily moisturiser is necessary to maintain the skin's moisture barrier and to prevent environmental damage to the skin. A generous amount of moisturiser enriched with Vitamin C, E, or Hyaluronic Acid will ensure that the skin remains supple and hydrated.

2. Adding a glow to the face 
While some makeup products like foundation come with an SPF, there's no beating the good old sunscreen to protect from the sun. This will also help in sticking the makeup while bringing a smooth finish to the face. A cream with luster finish can be used to highlight the points or mixing it with your foundation that will leave the skin looking dewy, just what the 'cold makeup' look demands.

3. Blush for the flush 
Blush is the showstopper here. It is all about the flushed look. So, pick one that goes well with the skin tone. Or else, use a lip and cheek tint. It is a quick makeup fix and can easily be used as lipstick, blusher, and even as an eyeshadow. Now, let's look at the technical part. Instead of applying blush to the upper cheekbones for a lifted appearance, use it on the apples of the cheeks. Apply it as near to the nose while still blending in a circular motion. After this, dab a little blush on the tip of the nose and the chin's tip. Next, pop a bit of highlighter in the inner corners of your eyes and on the tip of your nose.

4. Add depths to lashes with mascara: 
Mascara is the real deal for those who like to go bold yet simple with eye makeup. Whether wearing an eyeshadow or not, a coat of mascara will lengthen, thicken and intensify the natural eyelashes. The voluminous lashes will further draw attention to the facial features. A quick and easy way to make the lashes appear fuller is to use the diagonal brushing technique with mascara. Coating the top and bottom lashes ensures the best hold while working from the inner to the outer corners of the eyes for complete coverage.

5. Gloss your lips
Finish off with a lush pink or a preferred nude lip shade. Glide a creamy, pigmented lip shade over your lips, or use a lip and cheek tint for that instant colour pop. Follow with a gloss and gently dab it. This will create the perfect winter look with natural warm glossy lips.

The trending look is simple, natural, and completely imitates the flush that the cold temperature brings. All that is needed is some basic products - a blush, pink lip shade, or even a lip and cheek tint to rock this minimalistic look.

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Credits - Mid Day

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