Mumbai Film Fest gets a new logo

The 15th edition of the Mumbai Film Festival; the premier film festival of the country organized by the Mumbai Academy of Moving Image (MAMI), will sport a new look this year. Over the years, Mumbai’s most eagerly awaited cultural event has grown in terms of size and power just as the ever evolving art and industry of cinema. To represent this fact and the strong association with the most important centre of the Indian film industry, the festival has created a new visual identity. The icon is a contemporary and edgy interpretation of the city’s iconic monument, the Gateway of India and is a carefully crafted homage to Mumbai’s art deco era of talkies. The new identity is fluid with a dazzling array of colours, each one representing a particular category at the festival while at the same time reflecting the diverse cultural mosaic of the financial capital of India. The logo by which the festival will be known is a rendition of the coveted Golden Gateway Award, the premier award recognizing the best film at the festival, to give it a familiar albeit modern feel.