Ramcharan Teja's "biscuit" connection

We’ve heard of perfumes being named after stars. But biscuits? It's a well-known fact that biscuits named after the Telugu superstar Ramcharan Teja are available in parts of the world with a sizeable South Indian population. But when director Apoorva Lakhia in whose Zanjeer Ramcharan Teja makes his Bollywood debut, found 'Charan Biscuits' on the supermarket shelves of Kyoto he was stumped. Lakhia has not only brought back the biscuits to India, he has also decided to market 'Zanjeer' biscuits for Rancharan Teja's fans. Says Lakhia, “I was in the town of Kyoto which has a sizeable Indian population. In the supermarket while buying myself some food I came across a brand of biscuit named Charan. I immediately got curious. When I inquired around I got to know that Ram’s South Indian fans in Kyote and Kobe had gotten together to manufacture this brand of biscuit. I was zapped. Of course I bought some. They’re quite good.”