The first look poster of ‘Baazaar’ has everyone intrigued. There has been a lot of talk about the mystery man (silhouette) behind an intense Saif Ali Khan. Putting rest to all speculation, Emmay Entertainment announces the launch of Rohan Mehra who is the mystery man in the poster. Wanting a new face for the role, it took Nikkhil Advani just a few seconds to zero in on debutant Rohan Mehra, son of the highly respected late actor Vinod Mehra. Rohan has been aggressively groomed for a launch by Advani’s production house Emmay Entertainment, over the past eighteen months. This includes an ongoing regime of acting workshops, mixed martial arts, fight and dance training. In all this, Rohan has always found time to pursue his second love – playing the guitar and photography. “When I moved back to Mumbai to look for a break in films, I met a lot of producers. Being mentored by Nikkhil and his team has been a great start for me as they’ve helped me focus on my strengths and improve my weaknesses” says the double major Bachelors in Economics from the University of Nottingham in the UK. Rohan further adds “The most overwhelming thing for me has been the way I have been received by people and colleagues who knew my father. It is almost as if I am learning about my identity and my legacy through them. That is a very heavy responsibility I realise that I have to live up to.” Confirming the same, Nikkhil says “Emmay Entertainment is committed to building talent for the Indian film industry. We are extremely confident of Rohan’s abilities to shoulder a challenging role in his first film and are excited to present him to our audiences. Baazaar, directed by Gauravv K Chawla, commences shooting this week in Mumbai & is being jointly produced with KYTA Productions