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Yash Raj Films, the makers of <em>Ek Tha Tiger</em> are leaving no stone unturned when it comes to grabbing the attention of the audiences.
With the radio and television promotions over, more and more posters of <em>EK Tha Tiger</em> are being splashed all over. To make a difference of sorts, YRF has introduced a whole new approach to communicate and reach to their fans keeping in mind the immense fan following of Salman Khan.
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TellychakkarTeam
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Wed, 08/22/2012 - 11:45
Yash Raj Films, the makers of Ek Tha Tiger are leaving no stone unturned when it comes to grabbing the attention of the audiences.
With the radio and television promotions over, more and more posters of EK Tha Tiger are being splashed all over. To make a difference of sorts, YRF has introduced a whole new approach to communicate and reach to their fans keeping in mind the immense fan following of Salman Khan.
The new approach has Salman Khan promoting the action packed romantic film at 125 railway stations across India in the form of announcements. The star has recorded a 15 second sound clip that’s being played as an announcement on the railway platforms.
This innovation by Yash Raj Films has been very well received as the railway commuters can’t stop raving about hearing Salman with his quirky humor while catching their daily train.
Released on 15 August, the Salman Khan and Katrina Kaif starrer is making rapid strides at the box office records.
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