MUMBAI: Producer Dinesh Vijan opened up about the thought behind Param Sundari, calling it a story rooted in culture yet strikingly relevant to the youth of today.
“Other than the fact that it’s cross-cultural, Param Sundari deals with a very relevant theme affecting young people right now,” Vijan shared. “Param comes from a place deeply influenced by technology, he’s somebody who really believes in apps.“
He further adds, “While our girl - Sundari belongs to a world where tech hasn’t made much of an impact. There are still pockets in India where life is very simple. This dynamic is what excited me to make the film.”
At the heart of Param Sundari lies a very current dilemma - how today’s youth, often over-reliant on apps for everything from ordering food to finding love, may overlook the beauty of more organic, simpler connections. Through Param and Sundari’s contrasting worlds, the film highlights that one must trust their own instincts over everything else.
Vijan also spoke about the casting of Sidharth Malhotra and Janhvi Kapoor in this romantic comedy. “Sid is such a good-looking boy, but he hasn’t done a rom-com in six years. And Janhvi, while she’s very much like Sundari in spirit, has never played a character like this. It’s very interesting to see these two come together.”
He went on to explain how the film reflects Maddock Films’ larger vision of telling cross-cultural stories that resonate with contemporary audiences.
With Param Sundari, Vijan promises a film that is as much about laughter and romance as it is about the diverse cultures of India.
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