Actor Vivek Oberoi says the small screen has a larger reach than cinema.
Vivek's film "Bank Chor" will have its TV premiere on Sony MAX on November 24.
Asked if he feels television helps in reaching out to a larger medium, Vivek told IANS over phone: "Absolutely. There is no doubt about it. Television has a huge reach, it is much larger than that of films and even though it is the small screen, it has a big market."
"Bank Chor" also features Riteish Deshmukh and Rhea Chakraborty. It is the story of three men who choose the worst day possible to rob a bank.
Vivek says he is expecting a great response from the audience for the film's television premiere.
"I am expecting a great response. I think 'Bank Chor' is a very cool film and is full of twists and turns, especially the character I played, Amjad Khan. Playing that character was a lot of fun and also a challenge. I think it will keep the audiences hooked," he said.
The film, directed by Bumpy and produced by Ashish Patil, also features Sahil Vaid, Bhuvan Arora, Vikram Thapa and Baba Sehgal.
(Source: IANS)
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