MUMBAI: Nora Fatehi-starrer "Pachtaoge" female version was released on August 14. The actress sports two looks for the song, one is a white angelic one full of innocence, while the other is a black one depicting anger and bitterness post a heartbreak. Director Rajit Dev says that the black outfit for the second look is inspired by Natalie Portman's "Black Swan", but not the concept.
"The black outfit is inspired by 'Black Swan' but not the concept of the video," he said.
Also read: Nora Fatehi's look in 'Pachtaoge' female version out
Rajit started his career as a dancer when he was 17 and featured as a backup dancer in Hrithik Roshan's "Main aisa kyu hun". He was also seen in Ganesh Hegde's "Main deewana", post which he participated in the dance reality show "Just Dance" and made it to the top four. He has even assisted choreographer Vaibhavi Merchant for eight years and has also participated in "Jhalak Dikhhla Jaa" with celebrity contestants Pooja Bose, Kavita Kaushik and Karishma Tanna. He has choreographed for films like "Meri Pyaari Bindu", "Jai Gangaajal" and "Lipstick Under My Burka".
He even choreographed Ranveer Singh's commercial for Jack & Jones and is also associated with the actor's music label IncInk where he choreographs songs under the banner. However the female "Pachtaoge" is the first time he has donned the director's hat and has choreographed it as well.
The original song released last year and featured Vicky Kaushal and Nora Fatehi and was about a lover cheating on his partner. The new video has a very international feel to it and is depicted through emotions. It is the story of a girl who had given it all to a relationship but faces betrayal in the end. It begins with Nora donning a white outfit which symbolizes purity and innocence with which she started her relationship, but once she faces betrayals, anger, hatred, and disappointment overpowers the love.
Rajit says he didn't want to go with the typical idea of storytelling and while explaining the concept of the video, he said, "This was a tough one to crack as this song was already made a year back. My challenge was to come up with something that should be different from the earlier video. So I thought of going out of the box. Visual storytelling through abstract artistic interpretations is what I chose. This is a complete artistic interpretation of love, heartbreak, and self-liberation."
The concept of the video was made by both Rajit and Nora and this is also the first time the "Street Dancer 3D" actress was seen performing the contemporary dance form.
The choreographer-director said that every emotion she showcases has a meaning, and added, "I wanted Nora to keep the expressions very subtle and all in the eyes. I chose a contemporary dance form to show the emotions through her body. Every frame in the song has an emotion. She did rehearse for four days before the shoot. She is very hardworking and shines bright every time she dances. She has been supportive of my talent and it’s always a pleasure to work with her."
Rajit is happy with the response the video has received and said, "I’m loving the response from everyone. In today’s generation people want to see new experimental stuff, be it a movie or a music video. They have spoken really great things about the video and they have loved the styling. I have read comments like, this is one of a kind and the first music video we have seen in a very long time. So it makes me happy and motivates to take more risk and do more creative work."
Have you seen Nora's beautiful depiction of love, betrayal, and hatred yet, if not click on the link below:
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