Tips' Race 2 being readied for release on 25 January

We all know that much before the film hit the floors, Tips Industries’ Race 2 was flooded with association and in-film offers from over 15 brands thanks to the ensemble star cast that includes names like John Abraham, Saif Ali Khan, Deepika Padukone, Anil Kapoor and Jacqueline Fernandes. While huge names like Audi, Van Huesen and Tanishq got attached to the film as brand associations, the film’s marketing and promotions is also reaching a flashpoint with the star cast going all out to promote the film as it is being readied for release. Avers producer Ramesh Taurani, “We are excited with the feedback coming our way for the film….The star cast is equally excited and is going all out to promote Race 2.” Apart from traveling to Delhi, Chandigarh, Ahmedabad, Pune and Bangalore, the team will even travel to Dubai to meet the local press and then to London for a press conference organized at The Hippodrome Casino – Leicester keeping with the mafia theme of the film. Interestingly, this would be the maximum amount of cities Saif Ali Khan has traveled so for a film’s promotions, reveals a source. While the star cast is already shooting for several reality shows like Bigg Boss, Comedy Circus, Nach Baliye and Sa Re Ga Ma finale, the film’s leading ladies Deepika Padukone and Jacqueline Fernandes have also started scorching the award season performing to the film’s hit songs at the Zee Awards and Umang Police show. If that is not all, a special game will soon be launched on the film in association with an internet partner. Directed by Abbas-Mustan, Race 2 will release on 25 January (2013).