Yash Raj Films makes a major breakthrough in Japan

Yash Raj Films has made a major breakthrough in Japan, a significant territory that has eluded the presence of Indian cinema presence in a big way until now. But not anymore, as things are about to change. This change has been made possible by YRF tying up with Japan's oldest major movie studio and entertainment company Nikkatsu Corporation which released the Salman Khan and Katrina Kaif historic blockbuster, Ek Tha Tiger, directed by Kabir Khan on 7 March with a grand premiere in Tokyo. This will be followed by the release of Yash Chopra’s Jab Tak Hai Jaan that stars Shahrukh Khan, Katrina Kaif andAnushka Sharma later this summer. As part of the exciting week, a press conference was held yesterday in Osaka. This was attended by Ek Tha Tiger director Kabir Khan, Avtar Panesar, Head of YRF Overseas and Aashish Singh Head of YRF Production. The conference was hosted by the Consul General of India, Mr. Vikas Swarup (also the well-known writer of Q&A – a book which went on to be made in to Slumdog Millionaire) and attended by 30 representatives of leading media outlets, including TV crews from MBS and KTV. The Consul General along with Kabir Khan and the esteemed guests of honour, touched upon the vibrant Indian Film Industry and its emergence as a major export from India and how the arrival of Indian Films is extremely thrilling for the Japanese people and the 26,000 Indians that live there. Kabir Khan spoke about how the film was made, the stars and the locations used in the film and his desire to shoot in Japan in the near furture. Nikkatsu, Executive VP, International Ops Akifumi Sugihara spoke about his company’s commitment to Bollywood and his faith in YRF’s content.