Imran and Anushka come together to 'Bru' some magic over coffee

Bru, India’s mega coffee brand, has now signed on Imran Khan and Anushka Sharma as its new brand ambassadors. Coming together for the first time to endorse a product, the vibrant and edgy duo will be seen in some exciting Bru campaigns through 2013. Senior Marketing Manager for Bru, Pragya Sharma said, “With coffee fast catching on as a social drink among the current generation of consumers, Bru’s philosophy of “conversations over a cup of coffee help us get to know our loved ones better” makes the brand absolutely relevant in today’s context. . The brand believes that life should be full of lively moments spent with dear ones and wanted to associate with brand ambassadors that truly embody this philosophy. Imran and Anushka have a good connect with the audience and their onscreen chemistry has been appreciated immensely. They endorse the core values that Bru stands for and we are delighted to associate with them for our forthcoming campaigns.” Speaking on this new association, Anushka Sharma said, “A good cup of coffee is what keeps me going through the day, keeps me active and energized. I like it hot, I like it cold, I like it in every sense of the word. When Bru approached me for this campaign I was happy to come on board. Also, I get to work once again with Imran who is a fabulous co-star. It’s a perfect combination for me.” Imran Khan said, “Anushka is always extremely energetic and an absolute pleasure to work with. Having said that, it feels great to represent a brand that truly understands the essence of a perfect cup of coffee and they have been serving this coffee for decades now. Till date I invite all my friends over for coffee, where we chat and catch up on the latest events. Now that I’ve associated with Bru, I have even more reason to call them over more often. It’s a great brand to be a part of and I’m looking forward to working with them on some really interesting campaigns.” The duo has replaced Shahid Kapoor and Priyanka Chopra who earlier endorsed the brand’s offerings.